Best AI Tools for Local SEO

The Role of AI in Local SEO – Boost Your Business in 2025

AI tools, like ChatGPT, are changing the way we work, making them more efficient and freeing up time for creativity. At Axon Point, we’ve embraced these tools to enhance our services, from streamlining data analysis to creating instant diagrams and revitalising content marketing strategies. If you are a subscriber to our monthly newsletter (subtle plug), you’ll know that we have no shame in sharing the tools and gear that have made our lives easier in and out of the office.

However, we strongly believe that AI complements rather than replaces human expertise. An over-reliance on AI is by and large a bad thing and while AI is now a part of most things online, it’s important we also add our own perspectives and insights. Our commitment to SEO, PPC, Email Marketing and Content Marketing remains, combining cutting-edge technology with an understanding of marketing trends and the extra touches that only our team can provide. Stay updated as we explore and share the latest AI-driven tools and techniques, always with a focus on delivering real results for our clients.

Our favourite AI tools

Canva’s AI Art Generator: a free AI tool that has blown our minds with its ability to restore old photos realistically and quickly. It’s accessible and enhances low-quality images efficiently. If you are looking to make blurry images that are a little bit clearer, this tool can be remarkably effective, providing real results. See: https://www.canva.com/ai-art-generator/

Lumen5 — Video Creator: Lumen5 simplifies video creation with AI, offering templates and formats for any platform. Upload a transcript, and it crafts a complete, professional-looking video quickly. We are a big believer in recycling old content into different media types and this makes it easy. See: https://lumen5.com/auth/signup/

Lalal.ai — Audio Stem Splitter: Lalal.ai revolutionises music production with AI, to quickly and easily isolate vocals, instruments and rhythms for all kinds of uses. See: https://www.lalal.ai/

FRASE AI: For SEO and content optimisation, this nifty tool helps and supports with a multitude of niggly SEO admin tasks freeing you to focus more time on strategy. See: https://www.frase.io

Twinword: The A-Z and top to bottom for all things keyword research related. This tool will save you hours! See: https://www.twinword.com/

Alli AI: A brilliant all in one solution with products for small businesses, agencies and enterprise organisations. See: https://www.brightedge.com/solutions/insight

GPT for Slides – Create Presentation With AI in seconds

Guidde is a GPT-powered tool with AI-generated documentation that helps you explain the most complex tasks in seconds

The GPTs

Outside of the regular ChatGPT that you are likely familiar with, there are a load of different GPT extras that can be used to make your life easier. It can take some time to weed out the gimmicks and random nonsense but if you dig enough, you can find some automated gold. Here’s a pick of some of our favs!

Data Analyst: We firmly believe that the human eye will always see things that the robots can’t and that subjectivity and perspective will add dimensions that AI’s will simply fail to replicate. But GPT4’s Data Analyst makes very light work of the more annoying, niggly parts of the early stages of analysis leaving more time for our expert minds to tackle the bigger ticket parts

Show Me: From very basic queries we’ve been able to create simple and easy to follow diagrams, Flow-Charts and Mind Maps to provide helpful visualisations for some of our processes. Ludicrously quick and the rewards are almost instant!

Planty: We like to add a little life to our office when we can and we’ve been using this tool to give some tips on the best ways to keep them happy. We’re hoping the excellent tips and guidance from GPT4’s Planty will inject new life into our green friends!

AI is an exciting and really useful resource that continues to dazzle us with how effective and human-like it can actually be. However, it’s still not human and that’s an important thing to remember. The fact checking isn’t there, there are still odd quirks and the need for a human touch is still very much there and we believe it always will be. By all means, give the above tools a whirl and see if you can improve your efficiency but don’t just assume that these tools are creating meals ready to eat out of the oven. AI is good for getting the ingredients together but it’s not in the best interest of anyone to treat them as the finished product.

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