Paid Search Marketing
Paid search marketing is the secret weapon of digital marketing. With more people using online platforms for shopping and services, ensuring your business stands out on Google, Microsoft, Facebook, and Instagram Ads has never been more crucial. It’s all about getting noticed and driving targeted traffic to your site, leading to conversions and sales.
Why is paid search marketing important? Because it puts your business right in front of potential customers when they’re actively searching for products or services like yours. With the majority of clicks going to the top few ads, a well-executed paid search campaign can propel your business to new heights.
Why Choose Axon Point for Paid Search Marketing?
At Axon Point, we specialise in delivering tailored paid search marketing campaigns that cater to the unique needs of independent businesses. Our expert team leverages years of experience and a deep understanding of online advertising platforms to create campaigns that drive results. We know how to make your ads stand out, attract the right audience, and convert clicks into customers. With Axon Point, you’re not just another client; you’re a partner.
Our Paid Search Marketing Services
We offer a comprehensive suite of paid search marketing services to help your business thrive:
Google Ads:
- Search Ads: Reach potential customers actively searching for your products or services.
- Display Ads: Capture attention with visually compelling ads across the Google Display Network.
- Shopping Ads: Showcase your products directly in Google search results.
- Video Ads: Engage audiences with dynamic video content on YouTube.
Microsoft Ads:
- Search Ads: Tap into the Bing network to reach a diverse audience.
- Audience Network: Extend your reach with native ads on trusted sites and apps.
- Microsoft Advertising offers unique opportunities to reach exclusive audiences on platforms like Netflix, Cortana, Office, and Edge. In addition, it provides display, video, and connected TV ads across the open web.
Facebook/Instagram Ads:
- Sponsored Posts: Promote your business directly in users’ news feeds.
- Stories Ads: Utilize the full-screen format to create immersive ad experiences.
- Carousel Ads: Display multiple images or products in a single ad.
- Lead Ads: Simplify lead generation with easy-to-fill forms.
Our Process
Our process is designed to ensure your campaigns are successful from the outset. Here’s how we do it:
- Consultation: We start with a thorough consultation to understand your business goals and target audience.
- Strategy Development: Our team crafts a customized strategy, focusing on keyword research, ad creation, and targeting.
- Campaign Setup: We handle the technical setup, from ad copy to bidding strategies.
- Ongoing Optimisation: We continuously monitor and optimize your campaigns to ensure maximum ROI.
- Transparent Reporting: We provide regular reports so you can see exactly how your campaigns are performing.
Success Stories
Whether its showing a clients that they could actually spend less and get better returns on ad spend (ROAS) or integrating ads with other channels to improve customer life time value (CLTV), we’ll design and manage campaigns around your business obectives. Our strategic approach and dedicated support led to significant growth and a stronger online presence. Stories like these demonstrate the power of our paid search marketing services.
Get Started with Axon Point
Ready to see how paid search marketing can transform your business? Contact Axon Point today for a free consultation. Reach out via email at info@axonpoint.co.uk or complete our client discovery form to see if your business qualifies for up to £1,000.00 free ad credits.
Let’s work together to achieve your marketing goals and drive your business forward.
