Most businesses already have more data than they use. GA4 is installed, Search Console is connected (probably), and somewhere there’s a Google Business Profile quietly collecting views. The problem usually isn’t a lack of data. It’s that nobody has turned it into a decision.
That’s the part we do. We’re a small Nottingham consultancy, so you deal with the people who actually set up your tracking and read your numbers, not an account manager passing messages along. We set up GA4 properly, pull together what Google Analytics, Search Console and your Business Profile are telling you, and explain it in plain English with a clear list of next steps.
GA4 setup and Google Tag Manager tracking
Everything else depends on this. If GA4 isn't recording the right things, every report built on it is wrong, and you often won't find out until you need the numbers.
GA4 setup and configuration
We set up your property, connect it to Search Console and Google Ads, and configure the key events that matter to your business, whether that's a form submission, a booking or a phone call.
Google Tag Manager
We install and organise GTM so tracking can be added or changed without editing your website code every time.
GA4 audits
If GA4 is already in place but you don't trust it, we check what's firing, what's missing and what's being counted twice, then fix it.
GA4 consultancy: what your data actually means
Once tracking is right, we look at what’s happening on your site: where visitors come from, which pages they read, where they leave, and what turns a visit into an enquiry.
This is also what drives our own SEO and content work.
Instead of guessing which pages to improve or what to write next, we use GA4 data to find pages that get traffic but don’t convert, topics people already arrive looking for, and channels worth investing more in. If you want to hand the analysis off to your own team, that works too.
Google Search Console data for SEO
GA4 tells you what people do once they arrive. Search Console tells you how they found you in the first place, and it's often the more useful of the two for small businesses.
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1Visibility
Search terms and impressions
We show you which searches you appear for, how often, and where you rank. That shows whether your problem is visibility or click-through.
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2Quick wins
Pages close to page one
Terms sitting just off page one are usually the quickest wins, and Search Console is where they show up first.
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3Technical
Indexing and technical issues
If Google can't index a page, it can't rank it. We check and flag the fixes.
Google Business Profile insights for local businesses
For any business with premises, your Business Profile is often seen by more people than your website. Its data shows how many people found you on Google Maps and in local search, and what they did next: called, asked for directions or clicked through to your site.
We track these figures alongside your website data, so you can see your local visibility as one picture rather than three separate dashboards.
Our reporting: what you get each month
We don't send reports full of numbers and leave you to work out what they mean. Every report covers the same three things.
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01
What happened
Performance this month against last month, covering sessions, search visibility, rankings and Business Profile activity, with the changes that matter called out in plain English.
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02
What it means for your decisions
Which pages, keywords or channels deserve more effort, and which don't. Each finding comes with a recommendation, not just a chart.
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03
What we did and what changed
The work completed that month, what moved as a result, and the plan for next month.
Optional: live keyword dashboardIf you'd like to check progress between reports, we can give you access to a live SE Ranking dashboard showing your keyword rankings day to day.
Who we work with
Most of our clients are small and independent businesses in Nottingham, Beeston and the surrounding towns, including West Bridgford, Long Eaton, Hucknall and Bingham. That includes a lot of gyms, manufacturers and nurseries, where the questions are usually practical ones: which classes are people searching for, which ads actually bring in members, and is the website helping or getting in the way?
