10 Simple Email Marketing Tips For Your Business
Email marketing is still one of the most effective tools for growing your business when you use it well. The good news? You don’t need complicated automations or fancy designs to make an impact. Sometimes, the smallest tweaks create the biggest results. Here are ten practical tips you can start using today.
1. Personalise Your Emails
A little personalisation goes a long way. Start each email with your subscriber’s first name to create a warmer, more human connection. All email tools come with personalisation options and you should be using them. It feels personal and it encourages people to keep reading.
2. Don’t Overuse Graphics
Not every email needs to be beautifully designed. In fact, simple text-only emails often perform better because they look like real messages, not marketing blasts. Use graphics intentionally and try to diversify the type of sends you are doing.
3. Use Abandoned Basket Reminders
If you’re not running an abandoned basket campaign, start one. Even the simplest reminder (“Hey, you left something behind…”) can recover lost revenue and bring customers back to your site.
4. Send Non-Sales Emails From a Real Person
If you are sending a newsletter or some form of update to your base, use a personal email address. Something like name@yourbusiness.com feels more trustworthy than sales@ or info@.
5. Test on Mobile and Desktop
Most people open emails on their phones, but that doesn’t mean that desktop doesn’t matter. Always test both. A broken layout or misaligned button is an easy way to lose a conversion and it reflects badly on your business.
6. Experiment With Your CTAs
“Shop now” isn’t your only option. Try CTAs that match your tone and style such as “grab your discount,” “discover what’s new,” or “explore the collection.”
7. Don’t Rely on Discounts
Sales are great in moderation, but they shouldn’t be the backbone of your email strategy. Train your audience to expect value or they’ll only buy when there’s a deal.
8. Keep Newsletters Non-Promotional
Your newsletter should build trust, not push sales. Share stories, behind-the-scenes updates, tips, or industry insights. Save heavy-handed selling for your promo campaigns.
9. A/B Test Your Subject Lines
Your subject line decides whether your email gets opened at all. Test small batches before you send the full campaign; this can have a big impact on overall performance.
10. Test Different Send Times
Stop sticking to the same day and time every week. Your audience’s behaviour can shift with season, mood, or even weather. Experiment regularly to identify new engagement peaks.
Email marketing doesn’t need to be complicated; it just needs to be thoughtful. With such a crowded market, it’s the small touches that can often make the biggest impression. Start with small improvements, like more personalisation, better testing, and smarter CTAs, and you’ll see stronger engagement and more loyal subscribers over time.
