Project Overview
Luchos, an organic nutrition brand, wanted to boost sales and strengthen customer retention in a competitive market. They faced challenges with subscriber growth, engagement, and visibility despite already having a strong product offering.
We delivered a multichannel SEO and CRM strategy that combined email marketing, customer segmentation, and ad integration. This approach grew their audience, lifted engagement, and built long-term revenue growth.
Project Highlights
- 15% increase in revenue per email
- open rates jumped from 11.49% → 46.35%
- subscriber base doubled YoY for 3 years
- 20+ top 5 search rankings achieved
- ads drove 80%+ of new subscribers
- consistent growth in a competitive market
Strategy - Phase 1
- Implemented multiple retargeting campaigns, including welcome series, lapsed customer reminders, and abandoned basket.
- Launched data-led campaigns like birthday & anniversary mailers and region-specific campaigns.
- developed engaging content campaigns, including a monthly newsletter and partner news/offers.
Strategy - Phase 2
- customer segmentation: developed various customer segments based on behavioural information and business objectives.
- Integration with social media and Google Ads: integrated the mail client with Facebook, Instagram, and Google Ads for automated welcome and retargeting messages.
- CRM roadmap development: focused on retargeting, reengaging, and retaining customers through data-driven approaches and relevant content.
Client's Results
through targeted email campaigns, smart segmentation, and targeted ads, Luchos saw major engagement gains. open rates increased more than fourfold, and average revenue per email grew by 15%.
At the same time, their subscriber base doubled year on year for three years, establishing long-term retention. SEO and ad strategies secured over 20 top 5 keyword rankings and drove 80%+ of new subscriber acquisition, giving Luchos a powerful platform for sustained growth.
