Project Overview
The company:
A traditional 6th generation family business that has been providing funeral and bereavement services to the local West Midlands community since 1868.
The brief:
As a traditional bricks and mortar business with a strong legacy and reputation, it needed to transfer this into the digital space.
The challenges:
- Unclear as to what the website was ranking for
- Website traffic was low and inconsistent
- Website was not converting the traffic it was getting
The solution:
A combination of considered analysis and research, measured onsite optimisation and targeted and content based offsite optimisation
Strategy
- With careful keyword research, we powered a targeted link building strategy and optimised the website to the new, relevant keywords identified.
- Improved visibility with higher volume keywords.
- Built high quality links to attract more relevant audiences
- Updated and Optimised Google Analytics to measure multiple conversion types.
- Optimised Google My Business to encourage contact enquiries and reviews
Results
Axon Point delivered outstanding results, significantly strengthening the client’s online performance. The website now ranks #1 for 15 keywords, with an additional 35 keywords in the top 20, contributing to a 377% increase in traffic. Crucially, traffic quality improved alongside volume, leading to higher conversion rates and consistent leads via both contact form enquiries and phone calls.
The business has also become one of the highest-rated local funeral directors.
Highlights
- The website now ranks for 15 keywords in #1 as well as 35 Keywords in the top 20
- Traffic has not only increased by 377% but the quality is much better with more conversions…
- The website now receives leads from both contact form enquiries and over the phone.
- The business is also one of the best rated local funeral directors…
More of our work
